Primary Research
iGR is constantly surveying various user constituencies in the wireless industry. iGR has licensed a comprehensive Web survey tool that allows us to quickly design, code and launch primary surveys – all design is conducted in-house.
Every month iGR surveys one thousand US consumers in its monthly US Consumer Survey that has a respondent base weighted to reflect the US population by age and income. In addition to these monthly consumer surveys, iGR conducts more specific primary research, the latest of which is listed below.
- 2010: Survey of IT Managers
- 2010: Survey of Mobile Developers
- 2009: Surveys of Mexico, China, and the UK for a consulting client’s new next generation messaging product line
- 2009: Surveys of China, India, and Indonesia regarding cell phone usage