Consulting
iGR
offers a range of services specifically
for organizations executing, or considering,
wireless and mobile communications strategies:
- Industry segment analysis and assessment
is for clients who require detailed
information about a particular market
segment and the potential it may offer
their company and their products.
- New opportunity assessment and analysis
for clients who are considering a new
product or entry into a new market segment.
- Competitive analysis uses classical
analysis techniques to assess the strengths
and weaknesses of the competition and
the client. These projects always include
recommendations as to how the client
can improve their market position, the
likely direction competitors will take
and the best way to compete.
- Strategic assessment and recommendations
are for clients who are deciding on
their future direction and goals –
and how to get there.
- Preparation and distribution of industry-specific
white papers on a wide range of subjects
to highlight a particular industry need
or issue.
- Custom ROI model preparation. iGR
has developed a methodology that includes
detailed case studies to build financial
models that accurately and completely
reflect the Return on Investment (ROI)
for applications and services. Models
can be focused on the operator or the
enterprise and corporation.
Of course, consulting work can take many
forms and can be used to achieve many different
goals. As a market strategy consultancy
focused on the wireless and mobile communications
industry, iGR
has built a consulting practice based on
the ability to research and analyze the
impact new wireless and mobile technologies
have on the industry, on vendors' competitive
positioning, and on our clients' strategic
business plans. We provide expert advice,
analysis, and recommendations to help executive
management make informed decisions to the
benefit of their organizations.
Example Consulting
Projects
Over the past five years, iGR
has completed many consulting projects.
Although the agreements with our clients
do not allow us to discuss the project
methodologies, results or recommendations,
what follows is a high-level description
of some of those projects:
- New Market Opportunity Analysis
for a major IT infrastructure vendor
- to build the business model for a
new wireless service, iGR
interviewed a number of small and large
operators.
- Business plan development
for a major mobile solutions vendor
- to determine the demand and potential
opportunities for a significant piece
of wireless infrastructure, iGR
interviewed a number of small and large
operators, as well as technology partners.
- Market Opportunity Analysis
for a major mobile content provider
- to build a model to show the potential
demand for specific mobile content,
iGR
built a business plan using existing
research, forecasts, industry knowledge,
surveys and interviews with mobile operators
and other content providers.
- New Device Evaluation
- through a series of focus groups and
two large Web surveys, iGR
provided input into the design of a
new enterprise-class mobile device,
including features, form factor, functionality
and application support.
- White papers on
a variety of topics including emerging
wireless services and applications,
adoption of new technologies and network
elements, IMS, mobile content revenue
assurance, MVNEs, and enterprise broadband
wireless applications.
- ROI Scenarios, demonstrating
the benefits of various wireless and
mobile applications for specific vertical
industries.
- Competitive Analysis
- multiple projects have covered SIM
cards, billing platforms, IN elements
and infrastructure, enterprise devices,
and wireless content services and provisioning.
- Market trials -
iGR
has conducted several market trials
for new wireless devices, including
logistic support and primary research.
- Market assessment
- for a major mobile operator, iGR
completed an assessment of the demand
for wireless broadband services and
applications.
- Indirect Channel Assessment
- iGR
has completed several projects to define
channel strategies for wireless devices,
services and applications. Projects
included interviews with VARs and other
indirect channel vendors to determine
the potential for wireless devices,
services, applications and content through
these partners.
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