Focus On Services 

Mobile Workers: Apps & Devices

Half of this subscription service focuses on the applications and devices used by mobile professionals in the U.S. Topics include:

• Mobile Worker forecast
• White Collar / Blue Collar Segmentation
• Mobile Professional Devices, examples include: Smartphones, mobile broadband devices
• Mobile Professional Productivity Applications, examples include: Push email, sales force automation, VoWLAN, LBS, vertical-specific applications
• Mobile Device Management
• Mobile Device Security

This service also includes research on those types of mobile workers who do not necessarily get the “headlines,” but their usage of mobile applications and devices represents a large overall market. This service drills down into the types of devices and applications these “blue collar” workers use. Topics include:

• Mobile Worker forecast
• White Collar / Blue Collar Segmentation
• Blue Collar Devices, examples include: Rugged devices, in-vehicle
• Blue Collar Productivity Applications, examples include: LBS, field service/support, VoWLAN, vertical-specific
• Mobile Device Management
• Mobile Device Security

Enterprise Data Devices

Enterprise wireless data usage is not just about mobile workers; it also involves machine-to-machine (M2M), embedded and telemetry devices and applications. This sub-service focuses on how enterprises are currently using non-voice data devices – which could be RFID, NFC or Zigbee, as well as M2M/telemetry, embedded, USB and PC card solutions – and how they will likely use those technologies in the coming years.

The following is the research included in this sub-service:

• Blue Collar Devices, examples include: Rugged devices, in-vehicle
• Blue Collar Productivity Applications, examples include: LBS, field service/support, VoWLAN, vertical-specific
• Embedded, USB and PC card devices
• M2M / Telemetry Applications
• M2M / Telemetry Devices
• M2M / Telemetry Service Providers
• Wireless Service Providers (MVNOs, spectrum owners, etc.)
  

Smartphones

The smartphone is constantly evolving – several years ago, a “smartphone” was a rare, expensive sight. Today, the line between “smartphone” and “feature phone” – not to mention “sub-notebook” computer is blurring.

This service looks at the smartphone device trends and usage profiles of enterprise mobile workers and consumers. As usage changes, devices change, as well – and vice versa. Clients purchasing this sub-service will get the total picture of what is happening with the smartphone / multimedia computer market.

Deliverables contained in this sub-service include:

• Mobile Worker forecast
• Mobile Professional Devices, examples include: Smartphones, mobile broadband devices
• Blue Collar Devices, examples include: Rugged devices, in-vehicle
• Mobile Worker Profiles (Small companies)
• Mobile Worker Profiles (Medium/Large companies)
• Bandwidth Pricing / Usage

Mobile Medical

The humble cellular phone is increasingly being used to support mobile medical applications for consumers and patients alike. Services range from fitness monitoring applications to advanced monitoring for heart arrhythmia and diabetes, for example. Drug companies, IT service companies, handset OEMs and mobile operators are all looking at the opportunities in this emerging space.

Deliverables contained in this sub-service include:

• Survey of Seniors’ mobile medical thoughts, concerns, wants and needs
• Survey of consumers’ mobile medical thoughts, concerns, wants and needs
• Forecasts for mobile medical adoption
• Impact on cellular devices
• Mobile medical applications and services