In addition to the customer surveys we conduct for our clients, iGR also surveys various user constituencies in the wireless industry each year. iGR has licensed a comprehensive Web survey tool that allows us to quickly design, code and launch primary surveys – all design is conducted in-house.
The figure below shows the primary research surveys iGR completed in 2007.
Plans are for many of these to be repeated in 2008.
In the first quarter of 2008, iGR fielded the Mobile Consumer Survey, a Web-based survey of consumers using postpaid rate plans aged between 25 and 65 years. A range of questions determine the current use of and interest in wireless voice and data, content and media applications, open network access, mobile medical applications, churn issues and handset selection. This survey will be repeated quarterly throughout 2008, with questions from our clients.
iGR,
12400 W. Hwy 71,
Suite 350, PMB 341, Austin TX, 78738. (512) 263-5682 Direct,
(512) 796-1675 Mobile.
