Since its inception, the wireless industry has gone through myriad changes. Even as the market approaches maturity in some regions, the evolution of the marketplace is continuing to take place. Business models are maturing and the metrics that drive the industry are changing.

In order to help those in the wireless space stay abreast of current trends and technologies, as well as to maximize their investment, iGR offers a Flexible Subscription Service called Wireless and Mobile Industries (WMI).

This service examines the mobile operator side of wireless communications. Although it is focused on the United States, this service does provide a global wireless perspective through a series of Worldwide Wireless Forecasts, examining the development, appeal and adoption of various wireless technologies, services, devices and applications in other regions of the world.

With approximately 56.4 million mobile workers employed among the U.S.’s private industry, the small, medium and large business market is a nexus of a great many strategic plans. Mobile operators, mobile device manufacturers, enterprise equipment OEMs, value added resellers, systems integrators and independent software vendors are all intensely interested in creating a self-fueling wireless ecosystem built around the needs of those mobile workers.  WMI now includes research on the enterprise wireless market opportunity.

Primary Research

In 2005, iGR conducted its first Mobile Media survey of consumers using a range of mobile media applications and services. This survey was repeated in 2006 and was fielded again quarterly throughout 2008, with questions provided by our clients.

For 2009, iGR will survey consumers in the U.S. market monthly.  All of the data will be available to clients, and clients will have direct input into the survey questions.

For the business market research, iGR will conduct surveys of mobile workers (those out of the office 20 percent or more of the time) in small business and large enterprises. A range of issues will be researched, including use of smart devices, data applications and services used, and mobile voice and data spending.

Areas Researched

Wireless & Mobile Industries looks at the current issues and trends in the wireless and mobile industry, addressing topics such as:

• Market forecasts for the U.S. and worldwide by region.
• Consumer trends in wireless, including the adoption of messaging, entertainment and gaming.
• Wireless consumer devices including gaming, navigation, WiFi and entertainment.
• 3G and 4G technology and network implementation and migration, including WiMAX, LTE, HSPA and HSPA+.
• Emerging and mature wireless technologies, including 802.11d/e/m, WiFi, CDMA2000, EV-Do Rev. A, GSM/GPRS, EDGE, UMTS, iDEN, VoIP, SIP, R-UIM, SIM, etc.
• Open networks and devices.
• Handset forecasts for the U.S. and worldwide by region, including texting handsets, smart phones and other devices.
• Push to Talk, Push to X
• Network issues, including interconnection, roaming, customer acquisition, billing, customer care, voice, data, and content clearing and settlement.
• IMS (IP Multimedia Subsystem)
• Mobile worker forecast with white collar/blue collar segmentation.
• Enterprise wireless spending on devices, services and applications.
• Mobile professional productivity applications, including push email, sales force automation, VoWLAN, LBS, vertical-specific applications.
• M2M/telemetry applications, devices and services.
• Mobile bandwidth pricing/usage.

Our Approach to Subscription Services

Most other subscription services available to date have simply delivered what the research analysts think the clients want, or worse, should have. Little feedback is incorporated from the customer, despite what the sales exec will tell you before you sign up.

iGR addresses this problem with a fresh new approach – the Flexible Subscription Service (FSS). Rather than ignore our clients, we incorporate their feedback, via the Web, directly into our research schedule. The topics we research are the ones our clients have indicated as priorities.

How We Do It

At the beginning of each quarter, iGR publishes a list of suggested research titles and subjects on its Web site. Clients are sent an email containing a link to a site that will allow them to prioritize the research for that quarter. There is also an area to suggest research topics that are not listed – it is that easy. We then compile the results and start work on the most popular topics, to be delivered as either Market Studies or Market Briefs.

Since this process is repeated at the beginning of each quarter, our published research addresses what is current in the industry and the issues facing your business. You set the research agenda!

What if I am the only person interested in a specific area?

Do not worry! Since each FSS includes time for Custom Research, we can easily address your needs on a one-to-one basis. Or, depending on your time frame, schedule the research for the next quarter. Either way, we will work with you to get you the information you need when you need it!

Deliverables

Each subscription includes the following deliverables:

• Market Studies: Major market studies of between 50 and 100 pages.
• Market Surveys: Each subscription service includes primary research of end users.
• Market Briefs: These shorter documents (20 – 40 pages) are published more frequently.
• Custom Research: Each FSS subscription includes inquiry hours to be used as required. And of course, you can easily add hours as required.
• Honoraria: Each subscription includes a custom presentation to be delivered by iGR at the client’s requested location (client pays travel expenses). Sales meetings, customer conferences, user groups and developer meetings can all be accommodated!